McDonald’s Monopoly and Tim Hortons’ Roll Up the Rim to Win are two popular examples. Customers look forward to these contests. Tim Hortons’ Roll Up the Rim has become an annual Canadian tradition.
Contests and Sweepstakes
Contests and sweepstakes are integral components of brands’ engagement strategies.
Contests and sweepstakes are quasi-gaming. Therefore, there a number of rules and regulations that contest and sweepstakes operators must follow, including the Canadian Criminal Code, the Canadian Consumer Protection Act, and, if the contest or sweepstakes is offered in Quebec, Quebec’s Rules Respecting Publicity Contests. Making sure that your contest or sweepstakes complies with relevant laws is essential to avoid criminal sanctions, fines, and bad public relations.
In addition to making sure that the contests and sweepstakes comply with Canadian laws, contests and sweepstakes require additional documentation such as terms and conditions and, if personal information is being collected, a privacy policy.
Jack works with contest and sweepstakes promoters and operators to ensure that contests and sweepstakes comply with Canadian legislation. He drafts legal opinions to provide comfort to boards, investors, payment processors, and app stores. Jack drafts and reviews contest documents such as contest and sweepstakes rules, terms and conditions, and privacy policies. He ensures that you are complying with Canadian Anti-Spam legislation. Jack works with trusted lawyers globally to ensure that sweepstakes and contests comply with relevant legislation in the United States and elsewhere.
Representative Work in Contests and Sweepstakes
Drafted legal opinions regarding the legality of contests and sweepstakes for investors, payment processors, and app stores.
Advised client regarding legality of contests and sweepstakes structure and collaborated to find commercially reasonably solution.
Drafted contest and sweepstakes rules, terms and conditions, privacy policy, and other documentation.
Provided overview of contest and sweepstakes’ compliance with Quebec Publicity Contest laws.
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Gaming is one of the most heavily regulated industries in the world. Jack will help you navigate the Canadian landscape and leverage his experience and connections in other jurisdictions.